JUMP AROUND
Spec Ad
Director/Editor: Jackson Lapsley
Director of Photography: Eric Blair
Camera Operators: Eric Blair & Jackson Lapsley
1st Assistant Camera: Orya Larie
Colorist: Stanley Crenshaw
2024
Set to the iconic beats of House of Pain's "Jump Around," this Apple AirPods Max spec ad follows two interconnected stories: a basketball player practicing on the court and a video editor piecing together his moves in a creative montage. The basketball player, immersed in his rhythm, showcases dynamic shots, jumps, and dunks, all brought to life with the seamless sound of the headphones. Meanwhile, the video editor crafts a highlight reel, syncing each leap and move to the song's electrifying beat, fueled by the same immersive audio experience.
The ad captures the synergy between action and creation, showing how the AirPods Max empowers performance and precision. Through crisp sound and effortless connection, the headphones bring the energy of the game and the focus of creativity into perfect harmony.