Sweet Success

Sweet Success is a heartfelt spec ad for Yelp that follows the story of a struggling bakery owner and his optimistic best friend. As business slows down, the friend sets out to help—bringing pastries to the park and spreading the word in creative, unconventional ways. With each small act, the power of community and positivity begins to shine through.

Blending sincerity with light humor, the spot highlights how a platform like Yelp can elevate local businesses through authentic connection and shared experiences. It’s a story about belief, friendship, and the impact of a good review at just the right time.